New article online: Disability and ableism in Diesel advertisement

by Krystofer Penner | Published 4th May 2014 in Ways of Seeing

Aiden Enns offers a critique of a Diesel ad campaign that features a woman in an electric wheelchair.

“The good thing about an ad that features people with disabilities is that it brings our attention to…segregation based on ability. The awkward, even offensive, thing is that the person living with a disability is chosen because of the marketing value of her physical appearance.”