Publisher’s letter gets response

Last week I sent out a letter to all subscribers (except those who are making monthly donations). It was addressed to “Dear Reader,” which has already drawn some comments.

I thought I would say “Dear Reader” instead of using a computer to auto insert 1500 names (e.g. “Dear <first name>”) because “Dear Reader” is more honest. That is, if I open a letter from an organization that says “Dear Aiden,” I know it is not personal, unless it has some other elements, that aren’t computer generated.

If I say “Dear Reader” in my publisher’s letter it also saves us the hassle of custom printing, sorting and stuffing all the envelopes.

So, in case you’re wondering why I addressed you in an impersonal way, that’s why.

View comments, or leave one yourself

Hide comments

(No one has dared comment yet.)

Sorry, comments are closed.

Get Our Newsletter

(Tasteful and spam-free, guaranteed.)

All content is © 2005–2024 Geez Magazine and its respective authors.   (Ascend)

Geez Magazine | 1950 Trumbull Ave. | Detroit, MI, USA | 48216 | ‪(585) 310-2317