If the past few decades of living with the Internet has taught us anything it is that, whenever we hear the word “revolution” associated with a technology, somebody, somewhere, is about to get even richer and things are about to stay very much the same…

[This] is an example of how technology works to drain political language of its integrity, but it would be misleading to suggest that the admen are responsible for killing the real meaning of the word revolution. In this particular drama they are more like scavengers than assassins.

The only reason the word can be used repeatedly to signify its opposite is because it long ago ceased to have any other sensible meaning in the political cultures of wealthy capitalist countries such as ours. The admen found the word revolution lying by the side of the road: it was there for the taking. – Darin Barney, from his lecture, “One Nation Under Google”