Criticizing advertising and consumerism during the Olympics

by Krystofer Penner | Published 24th July 2012 in Ways of Seeing

Credit: Eyesaw, http://brandalism.org.uk/artists/eyesaw-uk/

A group of 25 street artists from 8 different countries around the world joined forces in England to create the biggest subversive campaign in UK history. Over the course of several days these guerrilla artists traveled to five different cities in the UK and reclaimed approximately 50 large billboards to convey art works, ideas and messages that go against what the billboards were originally designed to do.

These artists are using the art to explore the ethical debate on how the advertising industry manipulates the public, and how the consumerism that results affects the environment, our societies, and ourselves as individuals.